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Event Details
SCREEN YORKSHIRE & 4iP PRESENT: IDEAS GENERATION WORKSHOP
Date: Thursday 8th July 2010
Time: 10.00 - 3.00pm
(Registration from 9.30am for 10.00am start)
Venue: City Inn, Leeds
Ideas generation - Want to know how to recognise good ideas? More importantly, how to separate good ideas from great ideas?
4iP know that ideas generation is hard. This session will explore how to test a market opportunity, and how to stand out in the crowded marketplace that surrounds digital. It will focus on how to use marketing to build and engage your users, and most importantly how to turn them into paying consumers and monetize your content. We will also be looking at the difference between desire products v's demand products, and the importance of research and market analysis, but in a really tangible way for your projects.
Following on from the Finance and Investment Workshop, the day will be led by 4iP and Screen Yorkshire together with guest speakers, who will be sharing their case studies, success tactics and learnings from a number of 4iP and digital projects.
Attendees will also have access to a bespoke workshop delivered by Hyper Island.
Speakers so far include:
Lucy Würstlin - Yorkshire 4iP Commissioner
Emma Cheshire - Head of Industry Development, Screen Yorkshire
Richard Adams - Head of Digital, Hurricane
Hyper Island
Screen Yorkshire is the regional screen agency, responsible for inspiring, promoting and supporting a successful and sustainable film, television, games and interactive media sector in Yorkshire and Humber. www.screenyorkshire.co.uk
Make sure you hear about all our future news and events by signing up to our monthly e-bulletin here
Attendee List
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When & Where
Granary Wharf
2 Wharf Aproach
LS1 4BR Leeds
United Kingdom
Thursday, July 8, 2010 from 9:30 AM to 3:00 PM (GMT)
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Hosted By
Screen Yorkshire
Screen Yorkshire's mission is to inspire, promote and support the development of a successful long-term film, broadcast, games and interactive media sector to grow the economic, social and cultural wealth of the region.
Screen Yorkshire is the regional screen agency - the gateway to the film, broadcast and digital media industries in the Yorkshire and Humber region. We are based in Leeds and are part of the Regional Screen Agency network which covers the whole of the UK. We are funded by the regional development agency Yorkshire Forward and British Film Institute.
